TOURS AND TASTINGS
TOURS OF THE WHISKEY FACTORY OPEN JUNE 29
experience an exclusive behind the scene tour and tasting
at the historic home of Stroh's Ice Cream and Goebel Brewing Co.
We recently expanded to the second location we call “The Whiskey Factory” to make as much craft bourbon and rye as humanly consumable. The Whiskey Factory, a long-dormant building at 1000 Maple, located just off Gratiot Avenue between Downtown Detroit and Eastern Market, is the last remaining structure at the site that largely defined Detroit’s brewing legacy. Brewing at the site goes as far back as the 1930’s when Goebel Brewing Company built a massive brewery to compete with Stroh’s Brewery, Detroit’s largest brewery at the time. The breweries were located directly across the street from one another. Shortly after Stroh’s acquired Goebel’s in 1960s the building was converted to a factory to produce Stroh’s ice cream, a successful business created out of necessity during the days of Prohibition when producing alcohol was illegal.
Today, we're reviving the long history of alcohol production at the site that started it all.
Participants will learn about the art and science of the distilling process from grain to glass. We'll taste new and aging whiskey under development in the rack house. We'll talk history and sample a range of spirits including vodka, gin, brandy and of course....whiskey. Tour