THE STORY
Welcome to 100 Proof, Detroit City Distillery’s bold new chapter.
Born from over a decade of grit, growth, and good whiskey, 100 Proof is our reimagined event venue housed in the historic former Stroh’s Ice Cream Factory. What was once the mechanical heart of a Prohibition-era operation now beats with new life, blending raw industrial heritage with modern design. More than just a space, 100 Proof is our declaration: we’re still here, still pushing boundaries, and only getting stronger. Designed for creativity, connection, and unforgettable experiences, it’s a place where Detroit’s past meets its future and where every event tells a story.
THE VISION
100 Proof is more than a venue. It’s a creative hub built for collaboration, celebration, and community. With its industrial bones and thoughtful design, this space is a canvas for everything from elegant dinners and corporate gatherings to immersive whiskey experiences and culinary showcases. Whether you’re blending bourbon straight from the barrel or hosting a one-of-a-kind pop-up, 100 Proof invites you to make your mark. It's a space deeply rooted in Detroit’s history and designed to shape its next great stories.
